The campaign was designed to position the brand as the ‘Journey Partner’. Creating a strong link between the brand and the occasion of Ramadan with an attractive incentive to increase brand awareness and drive sales.
: SUV Model Range Campaign
The campaign featured the Palisade LX2, Tucson NX4 and the Santa Fe, highlighting their combined unique selling proposition the Hyundai SmartSense. A full suite of intelligent sensors that automatically add an extra element of safety to every drive.