From graduation to empowerment, Hyundai celebrated the evolving journey of Saudi women with a year-long campaign across digital, real-life, and every drive in between. We honored grads, spotlighted five years of driving independence, partnered with local female founders, and closed the year with a pop-up souk that fused mobility with lifestyle. This wasn’t just a campaign. It was a commitment—Hyundai moves with her, every step of the way.