Kia showcased its commitment to sustainable mobility and design innovation by blending cutting-edge EV technology with immersive storytelling, reaffirming its leadership in the electrification era.​ ​ At the Geneva International Motor Show 2023 in Qatar, Kia owned the largest stand, launched the EV9 and EV6, and redefined the car reveal with a live abstract dance performance synchronized with vehicle unveilings.​ ​ The stand featured 6 towering 6-meter-high LED screens as digital backdrops to select vehicles, a mirrored immersive room displaying the EV9 in natural environments, a "10 Sustainable Items" wall, a photo booth, and a mezzanine floor for meetings.​ ​ Kia delivered an electrifying presence—blending bold design, immersive tech, and sustainability—solidifying its leadership in the future of mobility and drawing standout attention at the show.​