Kia’s “Dare to Progress” launch embodied a bold step forward, uniting design and technology through an immersive, story-driven brand experience.​ Innocean planned and executed a two-day launch event for VIP fleet customers, media, influencers, and journalists. The venue featured two monochrome zones which represents the main pillars: technology and design of the K4.​ Guests experienced a blend of tech, design, and lifestyle touchpoints:​ Robotic coffee station​ Personalized sand bottle art​ Kia K4 digital configurator​ K-lineup display (K3, K4, K5, K8)​ ​ Driving experience with curated stops, including lunch at Bujairi Terrace in Diriyah and a coffee break at a luxury resort.​ ​ Press conference in a podcast-style format hosted by Ghalia and The Mo Show, featuring Kia’s VPs.​ ​ The event delivered a seamless fusion of innovation, elegance, and engagement—positioning the Kia K4 as a progressive, design-led sedan with high tech features, built for modern lifestyles.​