To introduce a new era of bespoke mobility, Genesis unveiled its ultra-luxury “One of One” personalization program through a series of private showcases across the GCC. From royal suites to secluded estates, each event offered elite clients a curated encounter with tailor-made G90s—crafted to reflect individual taste, heritage, and lifestyle. With discreet consultations, refined hospitality, and elevated design, the experience wasn’t just premium—it was personal.