GAME ON, DUBAI.​ To bring the world’s biggest PUBG event to the Middle East, we built an esports experience like no other. From AR-powered activations at Dubai’s top malls to a 90-second takeover of the Burj Khalifa, every moment was designed to electrify fans. At the Dubai Exhibition Centre, the fan zone became a live entertainment ecosystem—gaming stations, livestream booths, influencer hubs, and interactive zones united digital and real-world energy.​ PGC 2022 – Global stage. Local pulse.​