A SPACE REIMAGINED​ In Doha’s Industrial Area, Kia’s redesigned 3S showroom sets a new benchmark for progressive retail. Built in partnership with Al Attiya Motors, the 1,690 sqm space blends minimalist architecture with immersive brand expression—highlighted by a double-height entrance, floor-to-ceiling glass, and a signature wood palette. From open consultation zones to a mezzanine built for expansion, every detail balances design elegance with operational flow.​