The SONATA shaped Hyundai’s image across the Gulf. But after product setbacks, the bond had frayed. The new SONATA wasn’t just a facelift—it was a relaunch of trust. With upgraded performance, a sleeker design, and a bold Saudi ambassador by our side, we reignited loyalty and reintroduced SONATA as the symbol of confidence, reliability, and renewal.​ Rise Again. The icon returns.