Car buyers today expect to explore, customize, and understand pricing on their own terms long before stepping into a dealership. But without an engaging digital tool, that journey often feels disconnected and unclear​ ​ The Build & Price tool has become a key driver in the modern car-buying journey. Serving as a low-pressure, high-engagement space where users can explore configurations, understand value, and gain confidence before committing. It bridges the gap between curiosity and conversion.​ ​ We introduced an interactive build & price tool for the Kia Tasman, enabling users to explore trims, features, colors, and pricing in real time. Fully integrated across 8 markets (MEA Region), the tool streamlined lead generation, provided distributors with demand insights, and included a payment gateway to collect deposits in select regions.​ ​ Users feel more confident and informed in their purchase journey, leading to higher-quality leads, increased engagement across markets, and a smoother transition from online exploration to offline conversion. Distributors gain clearer visibility into customer demand, enabling smarter inventory planning and faster sales closure.