To unveil the GV80 Facelift and all-new GV80 Coupe, Genesis brought MEA guests to Seoul—the brand’s birthplace—for a cinematic immersion in design and philosophy. The press conference unfolded beside the Han River, a symbol of timeless flow in a fast-changing city—just like the enduring elegance Genesis aims to embody. Through curated showcases, editorial storytelling, and elevated hospitality, guests experienced Genesis not just as a carmaker, but as a creator of lasting impressions.